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Blue Nile vs Ritani

Blue Nile is a good online diamond retailer with large selection and low prices. How does it compare to Ritani? Read our comparison chart below.

Blue Nile offers a huge selection of diamonds from wholesalers all over the world at a low price. Blue Nile has a Price Match Guarantee, where they’ll match the price if you find a comparable diamond elsewhere for a lower price.

While Ritani blends the ease of online shopping with the confidence of in-store viewing. Its special in-person preview feature allows you to design a ring online and get it sent to your local partner jeweler. This gives you the chance to see your ring in person before the big purchase. There is no obligation to buy if you don’t like it.

Compare Blue Nile with Ritani, side-by-side.

 Blue NileRitani
 Visit SiteVisit Site
 

Blue Nile

Ritani

SPECIAL OFFER
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Read Blue Nile Review

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Benefits and Features

SelectionNatural and lab created diamondsNatural diamonds and lab diamonds
Photos360 degree videos for most of the diamonds; Grading reportGrading report; some diamonds have HD video
Return Policy30-day money back guarantee. Blue Nile will send you a fully insured free shipping label via email. Items must be in their original purchase condition, including all product documentation.30-day no-questions-asked-return policy. Ritani will also cover the return shipping and insurance costs. You can also ask for a free FedEx pickup. There is no restocking fee.
WarrantyLifetime manufacturer warranty. Terms and exclusions apply.Lifetime warranty against on all manufacturing defects. This is applies to rings with the Ritani label, not designer rings Ritani carries. U.S. customers only.
BuybackDiamond buyback program through CIRCA based on current market value.Diamonds at least 1 carat can be eligible for Ritani Reclaim program. The diamond must be GIA or AGSL certified. You can get immediate cash back or a Ritani Credit Value towards another diamond purchase from Ritani.
Certification
GIA, IGI
GIA, AGSL (natural diamonds); GIA, IGI, GCAL, DF (lab diamonds)
Customer Service24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointment8:00 am - midnight M-F, 10:00 am - 7:00 pm Saturdays, and noon - 9:00 pm Sundays (ET) by phone or live chat.
PackagingSilvery-white presentation box containing diamond certification and documents. Ring box is an elegant light grey fabric covered boxSleek all-black matte Ritani-branded ring box. A large black envelope contains the diamond documents.
Price Match
Yes
If you see an online competitor's diamond for less, Ritani will attempt to find a similar diamond at a lower price.
ResizingBlue Nile provides complimentary resizing to most engagement rings and wedding bands when within the manufacturer's recommended sizing range, during the first year.1 free ring resizing within 1 year of purchase
Upgrade PolicyLifetime diamond upgrade program on all GIA and IGI graded diamonds. You will receive credit equal to 100% of the original price toward the purchase of a new diamond. The price of your new diamond must be at least twice the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report.Get 100% credit when you trade in your first diamond. New diamond must be at least 2.5x greater in value than the original diamond. Diamond must be in original condition with an undamaged grading report.
 

CreditDonkey® Reviews

 Blue NileRitani
PriceStarStarStarStarStar
SelectionStarStarStarStarHalf Star
PhotosStarStarStarStarEmpty Star
Customer ServiceStarStarStarStarHalf Star
Pros & ConsPros:
  • Large selection of diamonds online
  • Low price guarantee
  • Free returns
Cons:
  • Limited setting choices
Bottom LineGood online diamond retailer with large selection and low prices... Read full review
 Visit SiteVisit Site

Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing Blue Nile or James Allen.


Articles on Blue Nile

Blue Nile Review

Blue Nile offers diamonds up to 40% lower, but are they good? Read this review before you buy an engagement ring at this large online jewelry retailer.

Which Do You Think is Best?


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CreditDonkey is a diamond jeweler comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

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