Save money and be informed. CreditDonkey is a diamond jeweler comparison and reviews website. This website is made possible through financial relationships with some of the products and services mentioned on this site. Advertiser Disclosure†

James Allen vs Brilliant Earth

James Allen is a good online diamond retailer with 360 degree HD videos. How does it compare to Brilliant Earth? Read our comparison chart below.

James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

While Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.

Compare James Allen with Brilliant Earth, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

 James AllenBrilliant Earth
 Visit SiteVisit Site
 

James Allen

Brilliant Earth

SPECIAL OFFER
Search for Diamonds - Learn More

Read James Allen Review

SPECIAL OFFER
Search for Beyond Conflict-Free Diamonds - Learn More

Read Brilliant Earth Review

 

Benefits and Features

SelectionNatural and lab created diamondsNatural, lab created, and recycled diamonds. Natural diamonds are ethically-mined from Canada and Botswana.
Photos360-degree HD video for all diamonds; Super zoom; Grading reportMost diamonds have 360-degree HD video; Grading report
Return PolicyIf you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping applies to customers worldwide but is limited to three per customer.30 day free return policy. Brilliant Earth provides the FedEx shipping label and free return shipping on all ring, loose diamond, and loose gemstone orders.
WarrantyJames Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.
Buyback
Not Available
Not available
Certification
GIA, AGS, IGI
GIA, IGI, HRD, GCAL, Sustainably Rated
Customer Service24/7 customer service via phone, email, and live chat; Free instant real-time diamond inspection24/7 customer service via phone, email, and live chat; Free 1-on-1 virtual appointments
PackagingLarge elegant white and silver presentation box with pull-out drawer containing diamond documents and cleaning cloth; Ring box is a glossy red plastic lacquered box.Eco-friendly ring boxes made from responsibly sourced natural wood; All packaging are FSC Certified (materials come from responsibly managed forests)
Price MatchYes; if accepted, the price will be honored for 48 hours.
No
ResizingAll engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first year of purchase.1 free ring resizing within 60 days of purchase for US, Canada, UK, and Australia customers. Free shipping both ways. Custom and engraved rings are subject to resize fees. Eternity rings cannot be resized.
Upgrade PolicyAny loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 1.5x more than the original diamond's value for natural diamonds, and at least 2x for lab grown diamonds. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.
 

CreditDonkey® Reviews

 James AllenBrilliant Earth
PriceStarStarStarStarStarStarStarStarStarEmpty Star
SelectionStarStarStarStarStarStarStarStarStarEmpty Star
PhotosStarStarStarStarHalf StarStarStarStarStarHalf Star
Customer ServiceStarStarStarStarHalf StarStarStarStarStarStar
Social ResponsibilityStarStarStarStarStar
UniqueStarStarStarStarStar
Pros & ConsPros:
  • 360° HD video for every diamond
  • 24/7 customer service
  • Free expert consultation
Cons:
  • Limited selection of super ideal cut diamonds
Pros:
  • Beyond conflict-free philosophy
  • Lab-created diamonds
  • Unique setting styles
Cons:
  • Can be higher priced than competitors
Bottom LineGood online diamond retailer with 360 degree HD videos... Read full reviewGood online retailer for socially-responsible diamonds and rings... Read full review
 Visit SiteVisit Site

Which is Better: James Allen or Brilliant Earth?

Still need help deciding which diamonds is better? Read the in-depth reviews below. You may also be interested in comparing James Allen or Blue Nile.

In short: James Allen's price and selection are excellent.


Articles on James Allen

James Allen Reviews

Are James Allen engagement rings affordable AND ethical? Read this in-depth review to find out if she will say yes to a cheaper ring.

Does Jared Own James Allen Diamonds

Are Jared and James Allen the same company? Find out who owns James Allen and learn the difference between Jared and James Allen rings.

Articles on Brilliant Earth

Brilliant Earth

Brilliant Earth is known for their ethically-sourced diamonds. But is the price worth it? Read our full review.

Which Do You Think is Best?


You Might Also Like

Best Place to Buy an Engagement Ring

Best Place to Buy an Engagement Ring

Buying an engagement ring is a big decision and not just because of the cost. Whether you're looking for value, a huge selection, or sheer luxury, here's a list of the best places to shop for a diamond.
How Much to Really Spend on an Engagement Ring

How Much to Really Spend on an Engagement Ring

Forget the "2 months' salary" rule. Find out how much money you should REALLY spend on an engagement and wedding ring here.
Best Places to Buy Lab Created Diamonds

Best Places to Buy Lab Created Diamonds

Here are the best places to buy high-quality lab diamonds. See how popular diamond retailers like James Allen, Brilliant Earth, and more compare.
Diamond Prices: What You Need to Know

Diamond Prices: What You Need to Know

Get the maximum bling for your buck. Know what aspects of a diamond you need to focus on and which ones you don't to get the best value on your engagement ring.
Lab Diamond Prices

Lab Diamond Prices

Lab diamonds offer natural diamond beauty at a lower price. Find out if they hold their value and how jewelers can tell if your diamond came from a lab.
Blue Nile Review
Blue Nile Coupon Codes

Blue Nile Review

Blue Nile offers diamonds up to 40% lower, but are they good? Read this review before you buy an engagement ring at this large online jewelry retailer.
Blue Nile vs James Allen vs Brilliant Earth

Blue Nile vs James Allen vs Brilliant Earth

Blue Nile, James Allen, and Brilliant Earth are the three most popular online engagement ring stores. Which one is best? Read on.
Lab Created Diamonds

Lab Created Diamonds

Lab created diamonds are misunderstood. They're not cheap "fake" diamonds. Here's the truth about this man-made rock.
3 Carat Diamond Ring: How to Get the Perfect Engagement Ring

3 Carat Diamond Ring: How to Get the Perfect Engagement Ring

Shopping for a 3 carat diamond engagement ring? Learn how much you can expect to pay and smart tips you need to know to get the best diamond for the money.
1.5 Carat Diamond

1.5 Carat Diamond

Shopping for a 1.5-carat diamond engagement ring? Learn how much it should cost. Read on for smart tips you need to know to get the best diamond for the money.

Next Page:

About CreditDonkey
CreditDonkey is a diamond jeweler comparison website. We publish data-driven analysis to help you save money & make savvy decisions.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

†Advertiser Disclosure: Many of the offers that appear on this site are from companies from which CreditDonkey receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). CreditDonkey does not include all companies or all offers that may be available in the marketplace.

*Terms and conditions apply. Reasonable efforts are made to maintain accurate information. However, all information is presented without warranty. Please review the merchant's website for terms and conditions.

CreditDonkey does not know your individual circumstances and provides information for general educational purposes only. CreditDonkey is not a substitute for, and should not be used as, professional legal, credit or financial advice. You should consult your own professional advisors for such advice.

About Us | Reviews | Deals | Tips | Privacy | Do Not Sell My Info | Terms | Contact Us
© 2026 CreditDonkey Inc. All Rights Reserved.