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E*TRADE vs Ally Invest

E*TRADE is an online broker with one of the best user interfaces. How does it compare to Ally Invest? Read our comparison chart below.

E*TRADE offers stock trades at $0 per trade. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

While Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

Compare E*TRADE with Ally Invest, side-by-side. Read on for an in-depth look, including ratings and reviews.

 

E*TRADE

Ally Invest

SPECIAL OFFER
Learn more about E*TRADE - Learn More

Read E*TRADE Review

SPECIAL OFFER
Commission-Free Stock Trades - Learn More

Read Ally Invest Review

 

Benefits and Features

Stock Trading
$0 per trade
$0 per trade
Options Trading
  • $0 per trade + $0.65 per contract
  • $0 per trade + $0.50 per contract if you make 30+ trades a quarter
$0 base + $0.50 per contract
Annual Fee
None
$0
Minimum Deposit$0 for self-directed brokerage accounts; Managed portfolios start at $500 minimum
$0
Mutual Fund Trading$0 for no-load, no-transaction-fee funds; $19.99 for transaction-fee funds
  • $0 to buy/sell load mutual funds
  • $0 to buy/sell no load mutual funds
Commission Free ETFs
250+
500+
Penny Stocks
Check
$0.01 per share on the entire order for stocks priced less than $2.00.
Broker Assisted Trades
$25 + Regular Commission
$20 + Regular Commission
Inactivity Fee
$0
$0
Maintenance Fee
$0
 
BankingChecking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.
Mobile App
Check
Check
Desktop AppE*TRADE Pro (requires you to execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000) 
Forex Trading 
Check
Futures Trading$1.50 per contract, per side + fees (excluding bitcoin futures) 
Customer Service
800-387-2331
(855) 880-2559
Trading Platform
Web Trading, Mobile Apps
Web Trading, Mobile Apps
Virtual Trading
Yes
 
 

CreditDonkey® Reviews

Stock TradingStarStarStarStarEmpty Star
Options TradingStarStarStarStarEmpty Star
BankingStarStarStarEmpty StarEmpty Star
Mobile AppStarStarStarStarStar
Commissions and FeesStarStarStarHalf StarEmpty Star
Ease of UseStarStarStarStarStar
Online CommunityStarStarStarStarEmpty Star
ResearchStarStarStarStarEmpty Star
Trading PlatformStarStarStarStarStar
Pros & ConsPros:
  • Expansive set of resources and tools
  • Easy to use website
  • Industry leader
Cons:
  • Trade fees
Bottom LineOnline broker with one of the best user interfaces... Read full review Read full review

Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details.

E*TRADE: Pricing information from published website as of 11/09/2024.

Ally Invest: Pricing information from published website as of 04/01/2021.

Which is Better: E*TRADE or Ally Invest?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing E*TRADE or Robinhood.


Articles on E*TRADE

ETrade

E*TRADE is a highly well-known name, but does that mean it is better than its competitors? Read our in-depth review and see how it compares.

Articles on Ally Invest

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Which Do You Think is Best?


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