Ally Invest vs E*TRADE

Ally Invest is a good low-price discount stock broker for savvy investors. How does it compare to E*TRADE? Read our comparison chart below.

Ally Invest (formerly TradeKing) offers stock trades at $0 per trade and options trading at $0 + $0.50 per contract. There is no minimum deposit.

While E*TRADE offers stock trades at $0 per trade. There is a $500 minimum deposit, no maintenance fee and no inactivity fee.

Compare Ally Invest with E*TRADE, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

	Ally Invest	E*TRADE
	SPECIAL OFFER Commission-Free Stock Trades - Learn More Read Ally Invest Review	SPECIAL OFFER Learn more about E*TRADE - Learn More Read E*TRADE Review
	Benefits and Features
Stock Trading	$0 per trade	$0 per trade
Options Trading	$0 base + $0.50 per contract	$0 per trade + $0.65 per contract $0 per trade + $0.50 per contract if you make 30+ trades a quarter
Minimum Deposit	$0	$0 for self-directed brokerage accounts; Managed portfolios start at $500 minimum
Mutual Fund Trading	$0 to buy/sell load mutual funds $0 to buy/sell no load mutual funds	$0 for no-load, no-transaction-fee funds; $19.99 for transaction-fee funds
Commission Free ETFs	500+	250+
Penny Stocks	$0.01 per share on the entire order for stocks priced less than $2.00.
Broker Assisted Trades	$20 + Regular Commission	$25 + Regular Commission
Inactivity Fee		$0
Maintenance Fee		$0
Banking	Integrated with banking on ally.com. Manage your Ally banking and investment accounts in one place.	Checking account offers no minimum balance requirements, free online bill pay, and unlimited debit card and check transactions.
Mobile App
Desktop App		E*TRADE Pro (requires you to execute at least 30 trades during a calendar quarter or maintain brokerage account balance of at least $250,000)
Forex Trading
Futures Trading		$1.50 per contract, per side + fees (excluding bitcoin futures)
Customer Service	(855) 880-2559	800-387-2331
Virtual Trading		Yes
	CreditDonkey® Reviews
Stock Trading
Options Trading
Mutual Fund Trading
Banking
Mobile App
Commissions and Fees
Ease of Use
Online Community
Research
Trading Platform
Pros & Cons	Pros: Low commission for stock trades No account minimums Ally platform Cons: No physical locations	Pros: Expansive set of resources and tools Easy to use website Industry leader Cons: Trade fees
Bottom Line	Good low-price discount stock broker for savvy investors... Read full review	Online broker with one of the best user interfaces... Read full review
	Commission-Free Stock Trades Open an Ally Invest account Automated Investing to Help Save Your Time	Learn more about E*TRADE E*TRADE Account - Up to $4,000 Bonus E*TRADE Account - Up to $2,500 Bonus
Blank fields may indicate the information is not available, not applicable, or not known to CreditDonkey. Please visit the product website for details. Ally Invest: Pricing information from published website as of 04/01/2021. E*TRADE: Pricing information from published website as of 01/04/2024.

Which is Better: Ally Invest or E*TRADE?

Still need help deciding which investing is better? Read the in-depth reviews below. You may also be interested in comparing Ally Invest or Robinhood.

In short: Ally Invest's stock trading, options trading, banking, commissions and fees, and online community are noteworthy. In particular, the stock trading, options trading, commissions and fees, and online community are impressive. E*TRADE's mobile app, ease of use, and trading platform are outstanding.

Articles on Ally Invest

Ally Invest Review

Ally Invest offers free trades for stocks and ETFs. But is it good? Find out how it compares to other online brokers.

• Ally Invest vs Robinhood
• Ally Invest vs Acorns

Is Ally Invest Good For Beginners

Ally Invest is a popular fee-free online brokerage. Is it good for beginners? Read on.

Ally Invest Roth IRA

Ally Invest's Roth IRA account has no annual fee and no commission trades. Is it right for your retirement funds? Read on to learn how Ally Invest Roth IRA accounts work.

Ally Invest Login

Ally Invest offers good customer service and online login access. The best way to connect with Ally Invest customer service may surprise you. Read on.

Articles on E*TRADE

ETrade

E*TRADE is a highly well-known name, but does that mean it is better than its competitors? Read our in-depth review and see how it compares.

• E*TRADE vs Webull
• E*TRADE vs TradeStation

Which Do You Think is Best?

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